You’re run by women with only women on your roster. What do you love about working with an all female-identifying team?
Krystal Beasley: It’s empowering. I love working with my sisters. It means that you always have a support group. But we do need more women in the boardrooms and in management positions. And that’s part of what Peach House is about; whenever there’s an artist manager or venue manager or label exec that’s female I get a bit excited—simply because it’s not the norm at all. We want to help change the music industry so that women working in management and higher up positions aren’t so few and far between. When that’s the norm, then we can take a break (laughs).
Blimes Brixton: The aspect that I love most about working with an all female-identifying team is that we’re aware and sensitive to each other’s needs and experiences. I think it takes a certain circle around you that understands your struggles, your challenges, your victories, and your industry that makes it bearable and tolerable. Here at Peach House, it’s our mission to provide a soft place to land in an oftentimes jagged climate.
What inspired you to start Peach House Records?
BB: The inspiration to start peach house came from the culmination of crossing paths with so many talented women. I moved to LA 6 years ago and knew no one, but was invited to be a part of an all-female rap cypher shoot produced by The Cypher Effect which put me in alignment with 6 other talented ladies in LA...One day I looked up from my work and realized almost everyone around me was both a talented artist and female. I fantasized about creating a girl gang supergroup which came to life as a collective for female creatives: Peach House.
You recently teamed up with Play Like A Girl for a show in LA. What are your other favorite communities for women in music right now?
KB: Blimes Brixton is quite unique. Her background as a battle rapper, her grandfather and father's background in music, her delivery, her ability to recognize talent, her strong work ethic. She inspires everyone around her. The fans, the crowd, her friends, me. Having true talent and being able to inspire, that’s exciting and unique.
BB: What excited me the most about Gavlyn on a musical level was the tone of her voice. She doesn’t bring her register to highs when she’s rapping and that to me was so appealing. Her raps sound effortless because of that. When I got to know her better I learned how funny she is. Her sense of humor is out of this world. Honestly, if she quit rap today she could have a career in stand up.
How do you see labels fitting into the everchanging indie music landscape in 2018?
KB: Right now, a musician is also a manager, booking agent, marketer, publicist, and 500 other things on top of being a musician. Even a really small label can offer a lot of value in one or more of those areas and take some of the weight off the artist...I think artist development will be a large part of what labels can offer the indie musician.
BB: I think smaller boutique and indie labels are serving not only the purpose of distribution service but also as brand distinguishers for their artists. A label I’ve seen do this well is Skrillex's OWSLA.
What’s been your experience as female executives in a very male-dominated industry?
KB: It’s interesting. Sometimes I feel that people don’t expect to be dealing with a woman. Even though we’re running a female-focused label some people still send us emails or DMs like, “Hey bro,” assuming I’m a dude. Luckily, I’ve never had to deal with sexual harassment. But I think the fact that I feel so damn lucky and fortunate for that is really sad; just about every other woman I know in the industry has been harassed in some way.
BB: Being a woman in this industry is fucking hard. You have to be really good at what you do to gain the respect of the men at the top and make it to a level where you’re not only being paid for your craft but being paid what you deserve. It’s a long road, but Peach House is here for the duration.
Who’s one artist on your playlist we need to start following immediately, and why?
KB: Olivia Braga! That voice. I’ve heard her new music and I can’t wait to get it out to the world.