Simply Sakura

Do it yourself.

By Jeanine Kim

Both Japanese & Chinese by blood, born & raised in Hong Kong, matured in London, & currently based in Vienna - Sakura's (she/her) music is crafted to tell her story through her own brand of lyricism & emotionally compelling indie folk/rock.

Can you tell us a little bit about your playlist?

I included some of my all time favourites and recent finds! I think it’s packed with gems.

How has your international background influenced your music?

I think it’s just made me aware of how many insanely talented people are out there in the world pursuing a career in music!

Photo by Richard Taylor

Photo by Richard Taylor

What’s been the hardest thing about pursuing a music career?

I think it would have to be self doubt. It’s hard to be kind to yourself and what you create when value is placed so heavily on commercial success, numbers, money…. I have to remind myself all the time that it’s not about the outcome of my career but rather the journey in getting there.

What kind of story are you trying to tell?

I love how art and music can be so individual. It’s a unique imprint of someone’s emotional reactions and creativity—your point of view, stories, influences are one of a kind. I just want to be able to tell my story with authenticity and craft. And represent!

I love how art & music can be so individual.

Who or what inspires you lyrically?

My beautiful friend Alexia Chambi has a knack of writing the most beautiful and genuine lyrics, so she really inspires me! There’s inspiration to be found everywhere … but I try and read as much as possible; literature and poetry have been integral to my learning how to write.

What artists right now are absolutely killing it?

I’ve been listening to Sam Fender a lot! I love what he writes about, and I think there’s so much depth to his music. Jay Som is also amazing—love that she’s producing, engineering and mixing all of her stuff. And cold / mess, a record by Prateek Kuhad, is also crazy beautiful.

Photo by Richard Taylor

Photo by Richard Taylor

How has your independence influenced your music?

Obviously not having any funding or management/booking/label support is challenging, but it also creates a great DIY feeling to the music. I’m a part of every aspect of the job—from the creative to the marketing to business—which has taught me a lot about the industry. But I’m really lucky to have such inspiring and supportive creatives around me—I’ve been able to do so much more than I could’ve done on my own because of the people around me.

Where do you see yourself in ten, twenty years?

Being happy and content with making and sharing music, wherever that takes me <3.


Sakura’s Latest

8.13 - Mitski Support Show - Flex, Vienna, AT